In a bold move that combines coffee culture with the allure of travel, Starbucks has recently opened applications for two fortunate individuals to become its “Global Coffee Creators.” This unique opportunity, announced on May 28, is not just about sipping lattes in picturesque locations; it’s about crafting captivating stories that connect the brand’s coffee to its roots and the vibrant communities it serves. What makes this offer so enticing? The chance to explore 10 to 15 iconic Starbucks locations worldwide, including a coffee farm in Costa Rica and the renowned Milan Roastery.
But before you pack your bags and grab your camera, it’s essential to understand the requirements. One of the content creators must be a current Starbucks employee, while the other can be anyone with a deep-seated passion for coffee and storytelling. The selected individuals will embark on a 12-month journey—spanning from August 2025 to July 2026—where they’ll unveil the magic that makes Starbucks coffee beloved across the globe, sharing behind-the-scenes glimpses into the process.
Imagine traveling to Tokyo to feature its iconic Starbucks cafes, exploring the lush landscapes of Costa Rica’s coffee farms, or capturing the essence of local culture in each city you visit. This job not only allows participants to indulge their love for caffeine but also the invaluable experience of engaging with diverse communities worldwide. The extensive travel will be covered by Delta Air Lines and Marriott Bonvoy, ensuring that the creators can focus on their craft without financial worries.
To apply, candidates must meet a few criteria: be at least 18 years old, reside in the U.S., hold a valid passport, and channel their creativity into a TikTok video explaining why they would be the perfect fit for this role. The swift interest in this position is palpable, with over 100 hopefuls already sharing their video applications as of the announcement’s inception.
This innovative marketing strategy not only serves to elevate the Starbucks brand but engages its vast community in an exciting way. By inviting passionate content creators to share their stories, Starbucks is tapping into the relatable journey of coffee aficionados everywhere. The prospect of roaming the globe to spotlight Starbucks coffee is undoubtedly thrilling. Ultimately, whoever lands this dream role will have an extraordinary opportunity to merge their passion for coffee with the art of storytelling, leaving a lasting imprint on the culture of coffee appreciation.